Time in Words, in Five-Minute Steps
The face lights up words rather than numbers, so the clock reads the time the way you would say it aloud: 10:05 becomes five minutes past ten and 7:45 becomes fifteen minutes to eight. It is easy to read at a glance, and the novelty is the reason people buy it, with appearance, uniqueness and fun all among the most praised points. The trade-off is precision. The display updates in five-minute increments, so it shows roughly what time it is rather than the exact minute. For decor, a home office or a relaxed living room, that is fine and even part of its appeal; anyone who needs to know the exact minute will need another clock nearby. It also makes a thoughtful clock for someone who finds an analogue face hard to read.