The Pizza Box Presentation
The packaging is the headline feature and it is thought through. The four pairs are rolled and arranged into the shape of a pie, and the box is printed to look like a pizzeria takeaway carton. In the middle sits a tiny plastic pizza stand, like the one that stops a real pizza lid from pressing into the cheese, and more than one gift-giver singles it out as the detail that sells the joke. Because the box does the wrapping, it works straight out of the delivery bag for a birthday, a Secret Santa or a White Elephant swap, and it looks just as it does in the photos. Keep the box if the recipient likes it: it doubles as a place to store the socks.