The Gag-Gift Presentation
This is what sells them. The eight stoppers come in a hard cardboard gift box, which NEWKITCHEN says uses 1.6mm thick board to resist damage in transit, with gold stamping on the lid, and the whole presentation is designed to look like a box of condoms. One owner noted it looks exactly like one, which is the point. As a gift for the right crowd, they are a reliable hit: they went down well at a girls' night where everyone brought a bottle, at a Christmas gift exchange, and as a talking point at a wine festival booth, and some buyers come back to give them again. The humour is adult, so they suit bachelorette parties, white elephant exchanges and friends with a shared sense of humour better than a work gift or a family gathering with children. Because the gift is also useful, it does not end up in the bin after the laugh.