Do the labels fade?
They can. The same heat-sensitive coating that lets a printer with no ink produce black text can keep reacting to heat, sunlight and friction, so how long a label stays crisp depends on where it lives. A label inside a kitchen cupboard or a storage box is in the best place; one on a sunny windowsill, a car dashboard or something handled all day is in the worst. One owner who has used it for a couple of years on canning jars and spices finds the labels peel off cleanly when wanted, yet survive a forgotten trip through the dishwasher. This is the same technology as a supermarket receipt, and everyone has found an illegible receipt in a wallet.
So what should I label with it, and what should I not?
Excellent for pantry jars, cable identification, classroom organising, price tags, storage boxes and anything you will relabel anyway. Poor for permanent asset tags, anything outdoors, anything in direct sun, and anything that must still be readable years from now. Matching the job to the technology is the difference between a delighted owner and a disappointed one, and it is likely part of what the mixed label-quality feedback is describing.
My labels have white lines or faint patches. What is wrong?
A dirty print head is a common cause, and it is preventable and fixable. The head is a strip of tiny heating elements that touch the label as it passes, and adhesive residue and paper dust build up on its surface. Switch the device off, let it cool, and wipe the head gently with a cotton bud lightly dampened with isopropyl alcohol, letting it dry fully before reloading. Never touch it with a fingertip, since skin oils and static both do damage, and never use a sharp object to clear a jam, because a single scratch across the head produces a permanent white line in every label thereafter.
Can I print shipping or address labels?
No. Phomemo's tapes run from 6mm to 15mm wide, with up to three lines of text, which is a narrow range: well suited to cable identification, price tags, jar lids, file edges, spice containers and school equipment, and too narrow for a parcel label, an address label, or anything needing more than a line or two of text at readable size. If you are labelling parcels, this is the wrong machine; if you are labelling the contents of a pantry, a classroom or a toolbox, the width is right and the compactness is the point.
What happens if the app stops being supported?
The hardware becomes far less useful, and there is nothing you can do about it. A printer that works only through a manufacturer's app is only as durable as that app — if it is withdrawn, stops being updated for a future phone operating system, or moves features behind a subscription, you lose capability you paid for. That is a real consideration for any inexpensive connected gadget, and it is the reason to treat this as a useful tool for now rather than a purchase for the next decade.
Is it really cheaper to run than a normal label maker?
Usually, but check rather than assume. Look up the price of a roll and the number of labels on it before buying the printer, and compare that per-label figure against whatever you use now. Thermal stock is simple material with no ink in it, so it tends to be cheaper than the ribbon-based cassettes traditional label makers use, and one owner has used cheaper third-party rolls without any trouble, because the D30 does not insist on its own chipped rolls. That is the part of the cost argument that genuinely holds.